By: Vicki Sands
One of the most common questions I get from families preparing for their photoshoot is, "What should we wear?!" And trust me, I get it! The idea of coordinating outfits for an entire family can feel like a daunting puzzle. But here's my secret: it's less about matching perfectly and all about coordinating beautifully to reflect your family's unique story and personality.
Gone are the days of everyone in matching white shirts and jeans. While cute in theory, those looks often fall flat and can make your images feel dated. My goal for your family portraits is to create timeless, authentic images that you'll cherish for generations. And a thoughtfully curated wardrobe plays a huge role in that!
So, let's dive into how to choose outfits that will make your family truly shine.
Before you even open your closet, consider the setting for your photoshoot. Are we chasing the golden hour in a sun-drenched field, exploring the charm of an urban downtown, or capturing cozy moments in the comfort of your home? The location inherently sets the tone for your session and should influence your clothing choices. A flowy dress might be perfect for a breezy outdoor session, while a tailored sweater and chinos would be ideal for a more polished studio look.
This is where the magic truly happens! Instead of matching, think about building a cohesive color palette of 3-5 complementary colors.
Think in Tones: Instead of everyone wearing the same shade of blue, imagine a palette of dusty blue, cream, a soft sage green, and perhaps a touch of warm terracotta. This variation adds depth and visual interest, making your images dynamic and visually rich.
Embrace Neutrals: Neutrals like ivory, cream, soft grey, beige, and denim are your best friends. They provide a beautiful, grounding base that allows your chosen colors to truly pop.
Inspiration is Everywhere: Look to your home decor for ideas – if your living room is filled with calming blues and greys, incorporating those tones into your wardrobe will ensure your framed photos blend seamlessly. Or, draw inspiration from nature: the vibrant hues of a sunset, the rich tones of autumn foliage, or the soft pastels of spring blossoms can guide your choices.
The right colors can truly illuminate everyone's natural beauty.
Warm Tones: If your family members have golden, peachy, or yellow undertones (think of veins appearing greenish), lean into earthy tones like rust, olive green, warm browns, coral, or a golden mustard. These colors will bring out a healthy glow.
Cool Tones: For those with pink, blue, or red undertones (veins often appear bluish-purple), jewel tones like emerald green, sapphire blue, royal purple, or cool reds (like a berry shade) will be incredibly flattering. Pastels can also work wonders!
When in doubt, hold the fabric up to your skin in natural light. Does it brighten your complexion or wash you out?
Your outfits should feel like "you," just a slightly more polished version! Comfort is paramount – uncomfortable clothing will show in strained expressions. We want genuine smiles and authentic interactions!
Move Freely: Ensure everyone can sit, laugh, twirl, and play without feeling restricted. This is especially true for our littlest loves!
Textures Tell a Story: Incorporate different textures like soft knits, delicate lace, chambray, corduroy, or flowing linen. These variations add depth and visual interest without adding more colors.
Thoughtful Layers: Cardigans, vests, or light jackets can add dimension and offer versatility for different poses and looks throughout the session.
What to Avoid: Steer clear of large logos, distracting graphics, or fluorescent colors (they can cast unflattering color onto skin!). Overly trendy pieces might feel out of place years down the road; instead, aim for classic styles that stand the test of time.
Accessories are the little flourishes that can elevate an outfit and showcase personality.
Less is More: Choose a few meaningful pieces rather than over-accessorizing. A delicate necklace, classic watch, or simple earrings can add polish.
Scarves & Hats: For outdoor sessions, a scarf can add a pop of color and texture, and a stylish hat can be a fun, personal touch (just ensure it doesn't cast harsh shadows on faces!).
Clean Shoes: Don't let scuffed or inappropriate footwear detract from an otherwise perfect outfit. Clean, comfortable shoes that complement the overall style are a must. Barefoot can also be lovely for certain settings!
The goal here is to look like the most radiant version of yourselves, not dramatically different.
Props can add a touch of personality and help tell your family's unique story.
My top tip once you've gathered your ideas? Lay all the outfits, accessories, and any props out together on a bed or floor. Step back and take a look. Does it feel cohesive? Is there enough variety in color and texture? Does it reflect your family's unique personality? If it all feels harmonious, you're golden!
Choosing your family's wardrobe doesn't have to be stressful. By focusing on a complementary color palette, comfortable-yet-elevated styles, and thoughtful details, we'll create images that are genuinely you – full of warmth, connection, and timeless beauty. I can't wait to capture your family's story!
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